Idle Time Press’ Marketing Idea Leads to Multiple Media Opportunities
This article was originally intended to run in February 2020, but was put on hold as IBPA focused on articles related more directly to the COVID-19 health crisis. Although the world is still far from a time when everything will be reopened and people can aimlessly stroll through public places — and leaving books in the wild isn’t something that would work for all publishers — this story presents a great example of outside the box thinking when it comes to book marketing.